Posted on March 04, 2022

• The Trend: Clean Fragrances

With many of us being more aware of our own environmental footprint and those of brands we purchase from, the trend for clean and sustainable fragrances is ever-growing and 2021 is no exception. We’ll see this with new fragrance innovations, including sustainable, vegan and recyclable fragrances.

Fragrances to Try: IKON is a range of six eau de parfum’s developed with a simple, yet elegant mindset. Manufactured locally, all fragrances are formulated with natural ingredients that are responsibly sourced. Developed with responsibility and sustainability in mind, these fragrances hold perfectly balanced notes for a perfect balance of gender neutral scents.

Perfect For: All year round

• The Trend: Winter Florals

Although winter may not typically be synonymous with florals, 2021 sees a sensual twist on our floral favourites. Deep, musky florals will make for a transitional fragrance that will transcend you through to spring.

Fragrances to Try: A welcome twist on the classic Gucci Bloom eau de parfum, the new Gucci Profumo di Fiori, £53.50 perfume for her heroes the fresh natural greenness, rich floral quality and creamy depth of tuberose. Offering a radiant twist on the magnificent white floral signature of Bloom.

Perfect For: Transitioning seasons

• The Trend: Noir Fruits

Fragrances which invoke a starry night with sumptuous and rich forest fruits will be your go-to evening perfume in 2021.

Fragrances to Try: The new Black Orchid Parfum by Tom Ford, £98 offers an amplified presence of the precious essential oil – revealing new olfactory dimensions where hypnotic black orchid and ylangylang are heightened, and luscious black plum finishes the fragrance off perfectly.

Perfect For: Dark winter nights

 Original article: https://www.thefragranceshop.co.uk/blog/2021/01/the-ultimate-fragrance-trends-for-2021/